What is a brand? Why is it important? Simply put, a brand is your unique fingerprint — how you are identified in your community. Whether we know it or not, we all have a brand, both personal and professional. Our personal brand is how we are identified as an individual (i.e., kind, witty, intelligent, thoughtful, etc.). On the other hand, our professional brand is how we are identified as related to our specific profession (i.e., successful entrepreneur, detailed auditor, zealous attorney, dedicated physician, etc.).
